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Home of the Sugar Bowl

The Allstate Sugar Bowl
January 1, 2010
7:30 P.M.
Louisiana Superdome
BUY TICKETS


vs.
#5 Florida Gators
(12-1)

#4 Cincinnati Bearcats
(12-0)

Last years national champion Florida Gators take on the Undefeated Big East Champion Cincinnati Bearcats in the 76th annual Sugar Bowl game in New Orleans. Making their 8th appearence in the annual game (1966, 1974, 1992, 1994, 1995, 1997 and 2001), Florida looks to unseat Cincinnati from the ranks of the undefeated and give Tim Tebow a win in his final game as a Florida Gator. For the third year in a row, The Allstate Sugar Bowl in New Orleans will feature an undefeated team in the Cincinnati Bearcats. This will be Cincinnati's first appearence in the Sugar Bowl.

In 1890, Pasadena, California held its first Tournament of Roses Parade to showcase the city's mild weather compared to the harsh winters in northern cities. As one of the organizers said: "In New York, people are buried in snow. Here, our flowers are blooming and our oranges are about to bear. Let's hold a festival to tell the world about our paradise." In 1902, the annual festival was enhanced by adding a football game.

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In 1926, leaders in Miami, Florida decided to do the same with a "Fiesta of the American Tropics" that was centered around a New Year's Day football game. Although a second "Fiesta" was never held, Miami leaders later revived the idea with the "Palm Festival" (with the slogan "Have a Green Christmas in Miami"). The football game and associated festivities of the Palm Festival were soon named the "Orange Bowl."

In New Orleans, Louisiana, the idea of a New Year's Day football game was first presented in 1927 by Colonel James M. Thomson, publisher of the New Orleans Item, and Sports Editor Fred Digby. Every year thereafter, Digby repeated called for action, and even came up with the name "Sugar Bowl" for his proposed football game.

By 1935, enough support had been garnered for the first Sugar Bowl. The game was played in Tulane Stadium, which had been built in 1926 on Tulane University's campus (before 1871, Tulane's campus was Paul Foucher's Plantation, where Foucher's father-in-law, Etienne de Bore, had first granulated sugar from cane syrup). Warren V. Miller, the first president of the New Orleans Mid-Winter Sports Association, guided the Sugar Bowl through its difficult formative years of 1934 and 1935.

Much controversy preceded the 1956 Sugar Bowl, where Bobby Grier's Pitt Panthers would meet the Georgia Tech Yellow Jackets. There was controversy over whether Grier should be allowed to play, and whether Georgia Tech should even play at all due to Georgia governor Marvin Griffin's opposition to integration.
Superdome for the 2005 Sugar Bowl
Superdome for the 2005 Sugar Bowl

Tulane Stadium hosted the game from 1935 through 1975. It has been played in the Louisiana Superdome since 1976. The Sugar Bowl's corporate title sponsor was USF&G Financial Services from 1987 to 1995 and Nokia cellular telephones of Finland from 1995 to 2006. In March 2006 Allstate Insurance was announced as the new title sponsor. ABC Sports has televised the game since 1969, however beginning in 2007 FOX Sports televised the game.

The 2006 Sugar Bowl game was played at the Georgia Dome in Atlanta, Georgia because of the extensive damage the Louisiana Superdome suffered as a result of Hurricane Katrina. The Sugar Bowl has since returned to the refurbished Superdome.

Prior to the BCS, the game traditionally hosted the Southeastern Conference (SEC) champion against a top-tier at-large opponent. Under the current BCS format, the Sugar Bowl continues to host the SEC champion against a top-tier at-large opponent, unless the SEC champion goes to the BCS National Championship Game.[8]

The Sugar Bowl maintains an archive of past programs, images, newsreels, and other materials. The archive, originally housed in the Superdome, survived Hurricane Katrina, but a more secure home was needed. During the summer of 2007, the Sugar Bowl donated its materials to The Historic New Orleans Collection, designating it the permanent home of its archive.

The Sugar Bowl is an annual American college football bowl game played in the Louisiana Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since 1935. Along with the Orange Bowl and Sun Bowl (also played annually since 1935), the Sugar Bowl is the second-oldest bowl game in the country, behind the Rose Bowl (first played 1902, played annually since 1916). The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor.

The Sugar Bowl hosted the BCS National Championship Game in 2000 and 2004. However, since the 2006 season, the BCS National Championship Game has been a stand-alone event one week following the New Year's Day bowl games (including the Sugar Bowl). In other words, under the current BCS format, the Sugar Bowl will not host the BCS National Championship Game, although the Louisiana Superdome will continue to be one of the stadiums used to host the BCS National Championship Game a week after the Sugar Bowl.

Under the current BCS alignment the Sugar Bowl will host the Southeastern Conference (SEC) champion unless they are involved in the national championship game.

The payout for the 2005-2006 game was $14-17 million per participating team.



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The Sugar Bowl has been played annually since 1935. Along with the Orange Bowl and Sun Bowl (also played annually since 1935), the Sugar Bowl is the second-oldest bowl game in the country, behind the Rose Bowl (first played 1902, played annually since 1916). The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor.

The Sugar Bowl hosted the BCS National Championship Game in 2000 and 2004. However, since the 2006 season, the BCS National Championship Game has been a stand-alone event one week following the New Year's Day bowl games (including the Sugar Bowl). In other words, under the current BCS format, the Sugar Bowl will not host the BCS National Championship Game, although the Louisiana Superdome will continue to be one of the stadiums used to host the BCS National Championship Game a week after the Sugar Bowl.

In New Orleans, the idea of a New Year's Day football game was first presented in 1927 by Colonel James M. Thomson, publisher of the New Orleans Item, and Sports Editor Fred Digby. Every year thereafter, Digby repeated called for action, and even came up with the name "Sugar Bowl" for his proposed football game.[4]

By 1935, enough support had been garnered for the first Sugar Bowl. The game was played in Tulane Stadium, which had been built in 1926 on Tulane University's campus (before 1871, Tulane's campus was Paul Foucher's Plantation, where Foucher's father-in-law, Etienne de Bore, had first granulated sugar from cane syrup). Warren V. Miller, the first president of the New Orleans Mid-Winter Sports Association, guided the Sugar Bowl through its difficult formative years of 1934 and 1935.

Superdome for the 2005 Sugar BowlTulane Stadium hosted the game from 1935 through 1975. It has been played in the Louisiana Superdome since 1976. The Sugar Bowl's corporate title sponsor was USF&G Financial Services from 1987 to 1995 and Nokia cellular telephones of Finland from 1995 to 2006. In March 2006 Allstate Insurance was announced as the new title sponsor. ABC Sports has televised the game since 1969, however beginning in 2007 FOX Sports televised the game.

The 2006 Sugar Bowl game was played at the Georgia Dome in Atlanta, Georgia due to the extensive damage the Louisiana Superdome suffered as a result of Hurricane Katrina. The Sugar Bowl has since returned to the refurbished Superdome.

Prior to the BCS, the game traditionally hosted the Southeastern Conference (SEC) champion against a top-tier at-large opponent. Under the current BCS format, the Sugar Bowl continues to host the SEC champion against a top-tier at-large opponent, unless the SEC champion goes to the BCS National Championship Game.[5]

The Sugar Bowl maintains an archive of past programs, images, newsreels, and other materials. The archive, originally housed in the Superdome, survived Hurricane Katrina, but a more secure home was needed. During the summer of 2007, the Sugar Bowl donated its materials to The Historic New Orleans Collection, designating it the permanent home of its archive.

2009 Sugar Bowl Tickets January   2 2009

2010 Sugar Bowl Tickets January 1 2010

Buy 2010 Sugar Bowl Tickets at Superdome in New Orleans LA on January 1 2010


 

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